Unrelenting Innovation: How to Create a Culture for Market Dominance (J-B Warren Bennis Series)
Unrelenting Innovation offers brilliant insights into the need for innovation and managing the risks of innovation. Supported by case studies and a practical theory of how innovation—oriented culture is created, the book will be a classic.
Tellis is a master storyteller! Drawing on over 20 years of rigorous, original research, Unrelenting Innovation is a truly comprehensive and deeply serious book about innovation. There is more insight and evidence here on one page than in many business books put together. Boisi Professor, Wharton, University of Pennsylvania.
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Unrelenting Innovation : Gerard J. Tellis :
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Contact the seller - opens in a new window or tab and request a shipping method to your location. Gerard J. Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. In this groundbreaking book he describes the three traits and three practices necessary to create a culture of relentless innovation. Organizations must be willing to cannibalize successful products, embrace risk, and focus on the future.
Organizations build these traits by providing incentives for enterprise, empowering product champions, and encouraging internal markets. Spelling out the critical role of culture, the author provides illustrative examples of organizations with winning cultures and explores the theory and evidence for each of the six components of culture. The book concludes with a discussion of why culture is superior to alternate theories for fostering innovation.