LOCAL SEARCH & REVIEW SITES: Week #15 of the 26-Week Digital Marketing Plan [Edition 3.0]

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Carley Keenan offers the following advice on the frequency of sharing on Instagram:. Decide what you have ready to post and create a schedule to help you remember what to post when and to track what is working once you get going. Kay Tan put together a list of 20 apps that will enhance your photo-sharing experiences. There are apps that let users print images, search tags and keywords, subscribe to Instagram profiles via email, download all Instagram photos in a single archive folder, plus many more.

Use these apps to make Instagram a significant part of your social media marketing strategy. Anna Colibri suggests you post photos that are relevant to your brand and potential customers. Whole Foods Market posts representative photos to promote healthy, wholesome food products, store events, sustainability and their active community of customers and employees. Attract your target market with images that share a compelling and inspiring story. Instagram provides a number of filters to change the look and feel of your photos.

Marketo also suggests that filters are more than a question of aesthetics, they can say a lot about you! Shake things up a little every now and then, and try out a new filter or go the no-filter route. Russ Meyer recommends that for brands to be successful on Instagram, they need to get past their inherent interest in selling and instead:.

Entrust your Instagram presence to someone in the organization who understands how to align images with the interests of your target customer. Use Facebook status updates to encourage your fans to enter your Instagram photo contest. Instagrammers can use a number of trending hashtags to join in a bigger part of the visual community storytelling.

Instagram profiles—like their counterparts on Twitter, Facebook and other social networking platforms—need to include brand information in specific ways e. Brandon Gaille has a helpful list of what to include in your profile and Gerry Moran provides an easy-to-digest graphic illustrating where everything shows. Complete your profile with all of the information customers might need to find you and do business with you. Great things can happen when a platform is purchased by an entity such as Facebook.

Instagram and Facebook as a duo offer brands a unique opportunity for promotion.

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39 Digital Marketing Tips to Skyrocket Leads & Sales

Want to know how your brand is doing on Instagram? There are image analytics tools such as BlitzMetrics and Curalate that will provide detailed insights. Denim brand 7 For All Mankind used the platform to identify that an image was resonating on Instagram. Use image analytics to identify images and video that resonate with your fans and followers. Gives you an amazing selection of specific filters to help you easily find and filter the correct keywords which turns keyword research into a fun task whilst still giving you in-depth data.

Search Console - Absolute beast when trying to find out what keywords are actually being used when users to access your site and can give you a bit of an insight on how to improve performance of individual pages. Sistrix - This tool lets us know exactly how competitors are ranking for specific keywords. With this we are able to gauge the difficulty and opportunity of each individual keyword.

Dave Rigotti Bizible. Antony Robinson Pure Optimisation Ltd. For new business pitching it provides a great commercial modelling tool for traffic uplift of non-brand organic terms. SEO Monitor's primary function of rank tracking and reporting suite facilitates user free reporting direct to clients.

Deepcrawl : I find this to be simply the best technical SEO Tool on the market for monitoring crawl-ability, crawl budget and SEO improvement opportunities. Of all the tools the agency uses, this is without doubt our most important. Ahrefs : As every SEO knows, monitoring a client's backlink profile is an integral and essential function. The link data AHRefs provides is as robust as any yet is significantly more cost effective. Mackenzie Peters Gustin Quon. SEMrush : This is a great tool to find out what your competitors are ranking for so that you can be highly strategic and increase your visibility in those areas to increase your market share.

Google Search Console : This is sometimes passed over for other paid platforms but there is a wealth of knowledge in here. Google also Beta testing a brand new Search Console design that allows for year on year comparison of keyword rankings which could provide even further value. Google Trends : Lastly, Google Trends can give you some incredible insights relating to specific industries. A great platform to incorporate into your content planning. Freddie Chatt Decor Blueprint. A great source of discovering additional keywords around what you already know too. Also shows the related keywords and 'people also searched for' queries and volumes directly within the SERPs.

This is the perfect tool - great for content creation. I just need to find my competitors who using Adwords and review them using this tool. It will show me what ads and keywords they are using. Note that my competitor who paid for that particular keyword knows exactly that it is important for his business including recent trends.

It is very similar to Google Keyword planner. Yandex is Russian search engine but it does not mean that you can use it only for Russian keywords. In Russia many people use this search engine for US searches too. And Wordstat can show me what keywords they were using to find my niche. I started using SEMrush a long time ago. At the moment it has a lot of resources for both free and paid quality keyword research.

Semrush helped very much. I found correct data and made a nice PPC campaign. There are definitely reasonably good free keyword tools out there, but in my opinion Long Tail Pro Platinum version pretty much pays for itself over time. Spencer Hawes nichepursuits. I really like to find weaker niche sites that still seem to be ranking for lots of keywords; SEMrush helps me see what they are ranking for and what I can potentially target. Adam Chronister Enleaf. At Enleaf we use a lot of different tools and tactics for keyword research.

Then, probably the most accessible tool we use is good old Google. We will often use Google Auto-Suggest and the Search Related To features to help generate seed words in our initial keyword research phase. I also like to use the tool's paid search reports to uncover valuable bottom funnel keywords to incorporate into a client's content strategy. I now find myself relying heavily on the link data inside the SERP Overview reports to more accurately qualify keyword opportunities.

A big thanks to everyone who contributed to the roundup. Please share if you found it useful! HI Rob, Great to hear from all these experts sharing their favorite Tools for doing keyword research. It would be interesting to hear yours as well. See the comment by some Moz contributor. Webbee Spider sounds interesting. Will definitely check it out. That one massive list of tools! May take an hour of just scrolling!

Thanks for including me, Robbie! Such a great list and learned about some interesting keywords research tools too. I will definitely give a try to some of them. A few newbies in there I need to explore…. Big post and a fantastic roundup. SEMRush is also good for this job. But I am now thinking of exploring couple of new tools. Thanks for sharing this post and the resources. But the usability ist not the best. SEMrush ist faster, but for the german market not so precise as Sistrix. In Germany i would say Sistrix and Keyword Planer.

Matt from Keyword Eye here — happy to get a mention towards the end of this post. We do need to get our name out there a little more — would really like to get more mentions on keyword tool lists like this in the future. SECockpit is something i never heard before. Thanks for such kind of posts. I think it would have a killer conversion rate. Thanks for the recommendation, Stephen! Just added a form to the bottom.

This is really a helpful page. It is first time I come to know so many tools I was not aware of. I using Google keyword planner but now I will try some other I found here. I have a question relating the Google Keyword Planner: it contains information on the keywords used on Adwords right?

For that I would use Google Trends… what am I getting wrong? At the end of the day, these search numbers are coming straight from the horses mouth. You can filter down to a hyper-local level and see which keywords are getting the largest search volume. Usually its aligned with search intent. That said, the trending data is a little less reliable. To answer your final question, yes but not really.

You can definitely use AdWord keyword planner tool to get solid organic search volume estimates. Leverage other tools to find longer tail variations you can map against various stages of the buyer journey. Robbie, thank you very much for the reply. SEMrush is not available for Austria yet but I will check keyword tool. Great Top 10 keyword research tools list.

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Thank you for posting Robbie! I really appreciated the feedback from the experts. There are a definitely a few tools here worthy of taking note of. DYNO Mapper is a visual sitemap generator that delivers keywords on all pages of any site. The user simply inputs any existing URL into the system and it will scan thousands of pages.

Keywords research is one of the most important factor topics for every webmasters. Thanks for sharing such a great source of information. I know this blog is going to help many bloggers and webmasters. Keyword research is very important part of online marketing. I have heard some new keyword reseach tools from expert which i will try to use such as a Grepwords, Linkdex, SerpWoo, Longtailpro. Thanks to all expert and Specially thanks to Robbie.

Dropping Long Tail Pro for some time now. Great article, Rob. I like how there are 58 different preferences from people working in the field. As of now I will check other keyword tools. Depending on your niche, it may not make sense to use Google PPC to start. Instead, set up your facebook custom audiences. After using keyword research tool, if we had to use a keyword in a certain time, and then after doing research again, there is a change in the keyword word combinations, do we need to rename the url of the page that already exists?

Before you go changing the URL structure, focus on optimizing the other on-page elements such as Title tag, alt tag, body copy, internal links etc.. SEMRush 2. Google Keywords Tool. I personally use Rankscanner. Hey Didik, I agree.


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GKP is not a great tool for unearthing long tail variations. I came across such a good tools to try them out. Quite a old tool but it does extracts the data from the related keywords in tier level. Any thoughts on the HubSpot keyword tool? First of all thank you for sharing all these experts favorite keyword research tool with us. It is very helpful for me and also for the newbie bloggers to know that which keyword research tool is use pro bloggers. Loving this post, The way I am going to rank up this music site desiblock. The two which I liked and the ones that I am going to use are.

Again, great article. I have tried quite a few but have not come across to one that seems to both give accurate prediction and at the same time scalable. Tools help, but I lean heavily on manual review not real scalable, I know. Not the most accurate metric, but a solid directional cue. Man, glad I came across this. Me personally, I like long tail pro, SEMrush, and one of my favorites but never talked about is answerthepublic. I think RankBrain. Nice suggestions from expert. Now i am using ahref. But i want to know about other things.

Through this i found them. Thank you for sharing this article with us. I hope you update us like to this. I always use longtailpro for keyword analysis, combined with the GKT itself. SEM rush is also good, I used it 2 years ago but have to unsubscribe since I use longtailpro. I use LTP too. Good suggestion but can you tell me the free version of any keyword tool to find long tail keyword. Check out Ubersuggest.

I really like that tool. Favorite good long tail options, download as text and re-upload into Google Keyword Explorer. Look for new keyword ideas with the ad group themes. This is good study. But there are more tools for Google Keyword planner, Ahref works for me. I tried this tool rankbrain.

You can search long tail suggested keywords for free. It also supports more languages. That was a great article. I learn lot of new things about keyword research tools. Thanks for sharing. Surprised to see Moz tools not enlisted, but you have an amazing set of tools still. Hey Robbie, Great list. Do you also do reviews on separate SEO tools and platforms? I like your blog and though we could reach some agreement. Email me, thanks.

Looks like SEMrush wins it big time. I personally love the tool myself. For advertiser research it works like a charm. Very good list. Thanks for sharing this information. Would you recommend hiring a pro to do the link exchanges, or would you do it personally? Added a post on my Facebook, hope you dont mind! Thanks for this article Robbie. As someone who has only been doing SEO for a short time, I really learned a lot from this and will be coming back again and again to this post for reference.

Great stuff man. Cheers Matt! This is what I call an expert roundup, you have added here everything about kw research that we do not have to look another article again. Excellent list. I read many post for the keyword research tool. I am using Kwfinder for planning the low competition keywords. I want to add another layer for finding keywords. As for Jaaxy, never used it. Awesome article! Just a thought…. Ranking for the right keywords can make or break your website.


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  • Thanks for this useful article on keyword research tools. Once again thanks for this article. A nice collection of keyword research tools there. One you must check out is the new ahrefs keyword explorer. I always use and recommend Ahrefs and semrush for my keyword research, well long tail pro is also a best alternative. Well Thanks for the article. It gives me a great result. Thanks again. I already talk about in my blog about popular Keyword Research Tools. Ahrefs has been my favorite for a long time. Otherwise the tool is great. Hey Alex — I agree Ahrefs has come a loooong way in the last couple years.

    I use the tool with SEMRush pretty much every day now. Thank you so much for sharing this wonderfull article. Now i can figure out wich is best keyword research tools. All this experts tips are very helpfull for me. Once again thank you so much robbie. First thing first — great post. I had a doubt about kwfinder. I am using google keyword tool and kwfinder. I like and prefer kwfinder as their UI is easy. I have also used ahrefs. So i am now confused about which one to use or follow.

    Hey Alex — this is a good question.

    No tool is going to be spot on. My advice is to not look too much into the accuracy of the metrics, but look at it more as a relative measure. Both are solid options. Good point in regards to looking at all the tools as a relative measure. From my experience, Ahrefs has been a great tool to use. Thanks for sharing! Hey Shaikh! For free keyword research tool with no premium offer. You just have to check it out. In addition, Spyful is also a good research too just like keyword finder kwfinder. First of all, I would like to thank you for providing me such a great valuable information about keyword analysis tool.

    I also prefer uber suggest as it gives me a considerable amount of LSI keywords idea which sometimes proves profitable for my business. I have used semrush, majestic, keywords reveler, ahrefs and some other tools as well. But no doubt ahref is the best. Actually, I am using KWfinder to search for low competition keywords but it gives only 2 trials per day, could you suggest me other free trial tools. Very interesting list and all these tools are very powerful beginners. Am so happy read this list learn about other authority bloggers and their supportive tools. Thanks a lot for creating very powerful guide.

    Thanks Robbie for recommendation but , which one are better for non-USA data? Thanks, Dude, for the comprehensive list of best Keyword Research tools. Semrush: an all in tool with lots of european databases Screaming Frog: for a quick check on everything Seo Power Suite: dutch language version thanks. And, Almost all the blogging Experts recommended by one of my favourite Tool Semrush. It is perfect for all kinds of Keyword and Traffic analysis. A great roundup you have done Robbie. I have checked some of the leader websites did not open or some of already moved the domain.

    Thank You for the long list of tools. Great insights on the tools as discussed above. Gonna be of great help while working on my private blog. Thank You for the lovely written article as it has helped me a lot on the insights discussed as above. GKP sucks for keyword research, especially after the updates. Agree with that GKP is not great for keyword research.

    At the bottom of my list. I think a lot of people are still using, especially if they are running paid ad campaigns as they can get access to volume data. Sometimes the ad group ideas tab can give some helpful groupings. But, for the most part is extremely limited and biased. Great article, I personally try to use variations of different back link checkers in order to get more accurate picture, it seems they all pick them up differently as the number always varies.

    SEM Rush is still my favourite though, cant beat the level of detail that tool provides. Great article and thanks for your sharing. But the main problem is that I am a beginner and most of the tool are paid. As a beginner, it is difficult to manage this types of tool. For me it has always been Semrush, but lately I am getting addicted to Kw finder as well. Thanks for the article as It confirms that I am using the correct tools.

    I recently decided to go with ahrefs after using spyfu for a couple years and trialing secockpit. I was a moz client for awhile too about a year ago. I enjoy it a great deal, even if it is spendy. Someone has put a blog on that. So, kindly remove or replace the link if you find something good of similar kind.

    After reading this whole post, I got to know about semrush and when I start using this tool, Obviously free trial. I think this the best SEO Tool. Thanks a lot. This is a great list of keyword research tools. I never use it for organic KW research anymore. I think Ahrefs is best for seo keywords tool. I am also using free keywords tool like keyword. Good sharing, among all backlink checkers I like ahrefs the most. Thanks for sharing the information. I like the semrush for keyword research most for finding organic keywords.

    I like its ranking difficulty function. KWfinder is my next favorite tool. Anyways, great post! Thanks for sharing this. It was interesting to know about his fav tools. Thank you for your great work, this is a really huge and helpful experts poll. Also, Google Search Console is a valuable source of keywords that you already rank for or can rank better for with improved SEO tactics.

    Keyword research is the most important part of digital marketing. Nice discussion, but how can I keywords research without registration using free online keyword research tools to get the effective results? Thanks to all expert for attending this session. Hey Kevin! Thumbs up for the share! I only use Ahref keyword explorer as i am friendly with that tool.

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    Will try out these tools, still I guess I am gonna stick with Ahrefs. Hey Robbie, Really amazing and helpful information about Best keyword research. Thanks for sharing this content with us. My Fev Tools. Hi Robbie, thank you for putting together such a great list. Very useful for figuring out what everyone out there is using and finding useful.

    Thanks Dennis. It definitely seems to be gaining popularity. I am very lazy boy to research keywords. And I was still searching for best keyword finder on the internet. Thanks Vikas! All the top ranked tools will serve you well. Just a matter of preference. I personally use SEMrush and Ahrefs. Thanks a lot Robbie for sharing this blog with us.

    SEO majorly depends on these two major factors- Keywords and Backlinks. For thorough keyword research and competitor analysis, use of accurate and easy-to-use keywords research tools and essential in order to grow your business or generate traffic to your website. Thank you for the article. Robbie, which tool is better for you at this moment? Ahrefs or Semrush? If just SEO, and maybe the need for link building, probably Ahrefs. I personally use Ahrefs BUT I must admit that Ubersuggest, which you have in your article, is an amazing tool to use if you are starting out.

    The are thousands of free SEO tools available to us online, however, most of them are total rubbish or are so restrictive that you have to upgrade to the paid version in order to get any benefit from it at all. Thanks Robbie for sharing the keyword research tools. I have started to use the ubersuggest for keyword research, as google keyword planner work for them, they are managing the ppc campaign on google adword.

    It is an Extremely very very good article and it will help people who want to make their career in Digital Marketing. But you know that Semrush and Ahref tools are very Expensive. Thanks Robbie. Sharing useful detail keyword research tools. Great resource that will be bookmarked and referenced I am sure of that. Your email address will not be published. This site uses Akismet to reduce spam. Learn how your comment data is processed. I asked search marketing experts a simple question: If you could only use 3 tools for keyword research, which 3 would you choose? Top Download The Ultimate SEMrush Playbook Do you want to learn how to perform stealth competitor research, find profitable keywords, audit paid ad campaigns, dissect your competitor's content strategies, perform backlink analysis, keyword rank tracking and identify site monetization opportunities?

    Yes, Send Me The Playbook. Charlie Williams ScreamingFrog 1 Google Search Console : One of my favorite keyword sources is the variety of terms you already rank for. Brendan Hufford Clique Studios If I only had 3 keyword research tools, I'd use tools that focus more on topical research and search intent instead of "keywords. Andrea Lehr Fractl 1. Eli Schwartz SEO Survey Monkey Ahrefs is my favorite tool for getting a sense of what keywords my competitors rank for, how long they have ranked, and finding general keyword ideas.

    James Norquay Prosperity Media Great tools for keyword research in 1. Suganthan Mohanadasan 1. Gabriella Sannino Level We use a lot of tools for keyword research, up to and including good old fashion competitive research, but if I had to narrow it down to three, I'd say Google Keyword Planner , Keyword Tool. Harris Schachter Optimize Prime It's hard to boil it down to just 3 keyword tools, so instead I'll describe 3 categories of resources. Brian Lang Web Developers Etc Google tools Keyword planner will show the main keywords worth targeting and webmaster tools will show keyword data from your site.

    Bob Gladstein Overdrive Interactive 1. Tahmid Jawad Salient Marketing 1. Joe Howard WPBuffs BuzzSumo : Seeing what kind of content has been performing well over the past week, month or year is essential to predict what kind of content will attract traffic in the future. Nate Oulman Real Estate Sandpoint All three of these tools in will help you get ahead of your competition 1 Ahrefs - I love there style, function and how I can break down any competitor website profile.

    Joe Williams Tribe SEO 1 Keywords Everywhere : a free Chrome plugin that injects keyword search volume data into free Google Keyword Planner accounts, it also gives search volumes for my Google searches and has a nifty bulk upload search volume feature. David Arrington Profit Pursuits 1 If you don't have a budget you can still learn some useful information with the Google Keyword Planner.

    Instagram appears to be testing a new Facebook reaction-style emoji response for Instagram Stories, similar to the update on Facebook stories. Facebook has rolled out a new suite of creative tools for the Ads Manager app that helps to build compelling ad content right from your mobile device. One can incorporate text; crop images; and add stickers, logos, and more into ads with fully customizable ad templates and color filters to further embellish and improve the quality of ads directly within the app.

    LinkedIn has added an expandable message compose box and the ability to send attachments and start a group chat on LinkedIn Messaging on mobile. You can also include emojis in messages sent from the desktop, mention people, and seamlessly copy and paste images from screenshots or the web into your LinkedIn messages. From today, number of forward messages on Whatsapp will be restricted to 5. This change is applicable only for users in India inorder to avoid viral hoaxes.

    Snapcash, a relatively unknown and largely unused peer-to-peer payment service on Snapchat, is being shut down by August 30 due to the rise of other payment apps. It is also rolling out new features that allow users to watch together and chat and releasing exclusive new content for YouTube VR. It will help users discover more videos and creators to expand their audiences.

    Now you can see if your friends on Instagram are online or no.

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    A new green dot will appear next to profile pictures in various parts of the app such as the Direct inbox and the friend list when the user is active on Instagram. LinkedIn soon to introduce the ability to record and send voice messages of up to 1 minute with a simple tap on the microphone icon in LinkedIn Messaging on mobile.

    This will be available in LinkedIn app on iOS and Android and will be available globally to all members in the next few weeks. Watch Party is rolling out to all Facebook groups with two new features. These include the ability for viewers to suggest videos and multiple co-hosts who can each add new videos to the queue. They also launched a new directory search feature and admin control over Workplace people profiles such as what information is shared. All these to help collaboration and drive greater personalization on its enterprise platform.

    Twitter Business has released a Playbook for Agencies for Q2 , which aims to share answers to the most frequently asked questions by agencies and their clients about how to run Twitter ads well, where Twitter fits into an overall client strategy, and more. Your email address will not be published. New Things in Digital. Add comment. A YouTube spokesperson emailed the following response: Our goal is to ensure ads are useful and relevant to users.

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