Choose Keywords That Sell More Books
Prepositions for, with, from, over, through , articles a, an, the and conjunctions and, or are optional in the keywords. You would be foolish to consider keywords as optional. Keywords are essential because they help readers find your book. Specifically, they help readers find your book cover and title. Keywords choice Amazon ask you to use no more than seven generic keywords that describe sub-genre, mood, and location. They advise authors to consider using the following types of keywords:.
At Amazon, find out if your selected book genres have keyword requirements and make sure you use those keywords. That would waste the slot since Amazon already searches titles and subtitles.
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If you would like to have more than seven keywords an easy way of using extra keywords is to use them in a book subtitle. Enter your key phrases in a manner that readers would search for. If you use them in the wrong order your book may still be found but it will have a lower rank in the search results. When I looked at these keywords again, I thought first of the genre or theme of the book. Amazon tell you not to type in the genre but to type in words in the order people expect. Here's what happens when I type the first letter in an incognito browser Amazon search window.
You'll notice as soon as you start typing, Amazon starts making suggestions based on what other people are looking for. I continued typing. By the time I'd entered five letters I started to get results. You can use the same method to get suggestions from a Google Search.
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Again, I suggest you do this in an incognito browser window to avoid previous searches influencing the results. Next, I use two keyword research tools which are free to use online. One searches for Amazon keywords, the other searches for Google keywords.
How To Find Profitable Kindle Keywords
Google uses an intelligent search which tries to interpret the meaning of what you are looking for. What words you enter must appear in the search results. Here's the process I use to update the keywords. I start by using Google, not Amazon! Google is great at interpreting what you mean when you search and may well find better keywords you have not considered. Step 1. Find it at. Enter your keywords separated by commas. The Google keyword tool is quick and in a matter of moments suggested possible keywords. At this point it may be worth going through the keywords found to see if Google has made some better suggestions.
I picked out:. Leave your computer logged on at the page overnight. Once you click to start the keyword search you wait — it warns you it will be slow. Those stuff words can make a huge difference to how readers find your books. Let me explain further. Look at these two keyword searches and notice how many items are found. According to Scientific Seller, Amazon makes little use of the product description when it searches for keywords. However Scientific Seller is designed for non-book retailers.
Such products offer a bulleted list of product features which are searched for keywords.
What Are Kindle Keywords & How Do They Work To Sell Books?
Stage 3 — Look at the reviews and descriptions of books with a similar theme. See if you can pick out any keywords from these. If your book already has reviews, then go through those too. I used an incognito browser window to search Amazon for the top ebooks found by my first keyword. I also noted the ebook price. This is probably easier to do for non-fiction books like this one but can still be done for fiction.
They help make it so that your book gets discovered without having to do major marketing. Plain and simple, they are important. When people shop for their next book on Amazon, they generally go to the search bar at the top of Amazon and describe the type of book they are looking for and hit search. In order for our book to be found by shoppers, we need to know what terms shoppers type into Amazon — otherwise, our target keywords will be useless.
Luckily, Amazon created a function in their search box that guesses what you are going to type into it based on the popularity of particular terms from other shoppers typing things into it — the autofill function. Publisher Rocket will not only list all those keywords for you, it will also tell you how many people type it into Amazon — thus giving you better information. Then click on the top three books that show up for that search. This calculator will convert the ABSR of a book or kindle into estimated sales that day. Now, go through your list, repeat, and see which of your keywords are not only getting searched, but also making sales.
The above is a chart showing what percentage of shoppers click on the books that rank in search results. Book Covers: A great looking book cover design is super important. Verify that you can create a cover better than what is there.
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Titles and Subtitles: Is the keyword in the title or subtitle? If so, then know the author is targeting this term strongly. Also, does the book title or subtitle make sense? Here are two articles to help you craft a bestseller book title , and a subtitle that converts.
Book Reviews: How many book reviews do they have? Are they recent or super old? Are they verified or unverified? What rating do they have? Having better and more reviews than your competitors is a sure fire way to get the sale over the competition. Book Description: Book descriptions are more important than people think.
Age: Newer books usually still have a lot of Amazon love, and are usually doing big marketing pushes. So, their numbers and popularity are a little inflated. It looks at the information, and gives each keywords a score from on how hard it would be for your book to rank for that term. Data was collected using Publisher Rocket. In the example above, I showed how just niching down in genre can really help.
Looking at the numbers we can see that something like Space Marines has a lot more opportunity than something like Sci Fi Military and still gets decent searches per month.