The Copywriting Sourcebook

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Ogilvy on Advertising. David Ogilvy. Creating Passion Brands. Helen Edwards. James Webb Young.

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Positioning: The Battle for Your Mind. Al Ries. How to Write a Good Advertisement. Victor O Schwab. Google AdWords For Dummies.

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The Copywriting Sourcebook

Howie Jacobson. The Adweek Copywriting Handbook. Joseph Sugarman. Ogilvy on Advertising in the Digital Age.

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Miles Young. Strategic Thinking for Advertising Creatives. Alice Kavounas Taylor. The Anatomy of Humbug. Paul Feldwick. Your review has been submitted successfully.

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Forgotten password Use the form below to recover your username and password. New details will be emailed to you. Popular Features. New Releases. Description It's OK knowing the theory, but when it's 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut.

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This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.

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